November 28, 2020

Startimes and BMBP launch 2016 Chinese movies broadcasting in Rwanda

A Chinese international TV service provider, Startimes in cooperation with the Beijing Municipal Bureau of Press (BMBP)and Publication, Radio, film and Television launched the annual broadcasting season and promotion of Chinese movies, drama series and cultural carnival in Kigali, Rwanda; yesterday 26th September 2016.

The third exhibition of ‘Beijing TV Dramas and movies Broadcasting season in Africa’ in Rwanda comes after the 2014 in Kenya, Nairobi and 2015 in Johannesburg, South Africa; aiming at promotion of Chinese movies, drama series and cultural fiesta in Rwanda in a bid to foster inter-cultural promotion between Africans and Chinese.

Chinese Ambassador to Rwanda, His Excellency Pan Hejun said in a press conference about 2016 Chinese movies broadcasting in Africa, precisely in Rwanda that it is an opportunity to increase China-Rwanda bilateral cooperation.

“This is to improve the cooperation between two countries and it is worthy on both sides whether China or Rwanda. This will also provide opportunities to some Rwandans to learn Chinese language,” H.E Pan Hejun.

H.E Pan Hejun with Startimes leaders and RBA Director Mr. Arthur Asiimwe

The annual colourful programme, which showcases the best of Chinese movies and drama series for Rwandan lovers of Chinese entertainment and culture, also this year targets Nigeria and Tanzania.

The vice president of Startimes said launch of the Beijing TV Dramas & Movies Broadcasting Season in African countries aims at bringing more Chinese stories into Africa and promote the cooperation in film and TV industry between the two sides.

Director General of Rwanda Broadcast Agency (RBA), Mr. Arthur Asiimwe acknowledges incomparable success and contribution of Chinese international digital TV network operator, StarTimes to digital media in the country. “Rwanda-china cooperation has been improving and I am happy to see Startimes operating in Rwanda, it brought us more good achievements”. He added that it is a learning opportunity for infantin TV markets in the country.

Some of the selected movies and Chinese drama series include ‘Chasing after the Love’, ‘Woman from the Family of Swordsman’,  ‘Go Away Mr. Tumour’, ‘Finding Mr. Right’, ‘Beijing Love Story’, ‘Back In Time’, ‘Crazy Neighbors’ ,’mazu’ among others.

Startimes launched its TV services in Rwanda on 26 August 2016 and president Paul Kagame honoured the occasion with former Chinese Ambassador to Rwanda, Mr. Sun Shuzhong. It has been contributing to Rwanda infant Television market development and Rwanda recent digital migration programme.

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Théogène U

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